There is something about advertising I find unsettling, beneath a thin surface of pleasantness there is a multi-million pound attempt to persuade and manipulate the viewer. When you take a step back and look at the campaigns from a distance most of their intents become obvious, when you look closer at an isolated section, however, the meaning can become lost and a new narrative can be formed.

These images are taken from a much larger series of screengrabs taken of some of the most popular TV adverts of all time, in isolation they become darker glimpses into worlds of isolation and fear.